In many workplaces, we rely on standard operating procedures (SOPs) to execute daily tasks. These clear, repeatable steps ensure consistency, efficiency, and quality. SOPs are essential for keeping the lights on—they eliminate ambiguity and enable smooth operations.
But when it comes to strategy, there is no SOP. Strategic work operates in the realm of the unknown, where the path isn’t predefined. We don’t have clear steps because we must define them ourselves. It’s not about maintaining the machine but building something new, often in an unpredictable environment.
This lack of structure can be daunting. However, while strategy doesn’t have a traditional SOP, we can still adopt a “Standard Work” to guide us through the ambiguity.
The Standard Work of Executing Strategy
The lack of pre-set procedures means that strategic work demands a different mindset. Success hinges on three critical actions:
- Plan Before You Act
Unlike daily tasks, strategic initiatives cannot be rushed into. The absence of a clear roadmap requires us to think critically, prioritize, and map out possible actions before jumping to execution. Skipping this step risks wasting time and resources on unaligned efforts.
- Frequent Course-Checks
Strategic work requires us to "look up" regularly to ensure we're still moving in the right direction. Without defined checkpoints, it’s easy to get lost in busywork that feels productive but veers off course from the outcome.
- Adapt to Changing Conditions
The landscape often shifts during execution strategic work. Competitors, market demands, internal dynamics, or new opportunities can appear unexpectedly. Success requires regularly assessing the situation to identify when adjustments to the plan are necessary.
Ensuring Success in Strategic Work
To consistently execute these three actions, consider these solutions:
- Structured Planning Time
Build planning, a lot of it, into your process by dedicating specific time blocks to map out goals and next steps before executing. Use tools like mind maps or project frameworks to visualize your strategy and gain clarity.
- Set Milestones for Review
Schedule regular check-ins to review progress and alignment with strategic goals. Whether weekly or monthly, these moments ensure you stay on track and allow for timely course corrections.
- Use Continuous Improvement Methodologies to Facilitate
Strategic goals often benefit from structured problem-solving approaches, and methodologies like Lean Six Sigma provide a proven framework. By attaching strategic goals like a Green or Black Belt project, organizations can bring rigor, data-driven decision-making, and process discipline to ambiguous efforts.
Strategic work may lack the structure of daily tasks, but by planning deliberately, looking up frequently, and adapting quickly, you can navigate its complexity with confidence. The key to success is balancing flexibility with intentionality—creating your own playbook as you move toward the future.