Skip to the main content.

1 min read

Investing in the Right Places: Why Strategic Decisions Matter

Leaders are constantly faced with tough choices: where to allocate resources, which projects to prioritize, how to maximize efficiency, retention of great staff, customer satisfaction (happiness).

One area that can get overlooked and harshly judged by employees, customers and investors is the investment in processes and infrastructure.  Use the recent weather in the south - a small fraction of the impacts...

  • 6" of snow in Houston
  • 100,000+ Airline Passengers Impacted with airport closures
  • Supply Chain issues
  • Personal and Property Injuries
  • Added stress about work and travel

Some might say:

  • 6" of snow, I walked to school in 12" of snow growing up...and it was uphill both ways (I can hear my dad saying this right now)
  • The city or state should buy equipment to handle this

All of these are fair points to CONSIDER.  Being originally from Iowa and now living in Texas I have heard both.  Now is the time to not rush into decisions and evaluate the best course of action.  Organizations (yes that includes us as individuals, government agencies and the companies we work for) that neglect this crucial step may experience:

  • Reduced Productivity: Inefficient processes and outdated infrastructure lead to bottlenecks, delays, and wasted time and resources.
  • Increased Costs: Manual workarounds, system failures, and the need for frequent repairs can significantly increase operational costs.
  • Diminished Innovation: A lack of robust infrastructure can hinder the adoption of new technologies and stifle innovation.
  • Erosion of Competitive Advantage: In today's dynamic market, companies with outdated systems and inefficient processes are quickly outpaced by more agile competitors.
  • Increased Risk: Poor infrastructure can increase the risk of data breaches, system failures, and operational disruptions, potentially impacting customer trust and brand reputation.

To avoid this, we must take time to carefully consider these five key factors:

  1. Strategic Alignment: Does the investment directly support the organization's strategic goals and objectives?
  2. Return on Investment (ROI): What is the expected return on the investment? Will it improve efficiency, reduce costs, increase revenue, or enhance customer satisfaction?
  3. Scalability and Flexibility: Can the investment accommodate future growth and adapt to changing business needs?
  4. Integration: How will the investment integrate with existing systems and processes?
  5. Risk Mitigation: What are the potential risks associated with the investment, and what measures can be taken to mitigate them?

By considering these factors and taking the time to make informed decisions, organizations can ensure that their investments in processes and infrastructure deliver maximum value and drive sustainable growth.  How are you taking time to think??