2 min read
Boosting Strategy Execution: The Power of Clear Communication
Susan Elder
:
2/21/25 9:30 AM

When it comes to strategy execution, having a solid plan is just the beginning. What I’ve learned over time is that one of the most crucial elements for successful strategy execution is clear communication.
One of the most eye-opening lessons I’ve encountered is how critical it is to ensure that everyone, from top leadership to entry-level employees, understands and is aligned with the organization’s vision. Strategy isn’t just about planning at the top level; it’s about ensuring every single person within the organization understands how their role fits into the bigger picture to create success.
Clear Communication Creates Ownership
Effective communication is the bridge that connects strategy with execution. I’ve learned that when leaders clearly communicate the “why” behind the strategy and outline specific roles and responsibilities, employees are more likely to feel engaged and take ownership of the strategy execution. All employees tend to work smarter and harder when they understand how their actions contribute to the bigger picture and the growth of the organization. This sense of purpose drives accountability and performance at all levels.
However, this isn’t just about passing down the strategy from the top; it’s about co-creating a healthy work environment with room for open dialogue. Listening to feedback and being open to adjustments as everyone delivers on strategy execution helps identify potential issues early, fostering a culture of continuous improvement that is supported by strong communication.
Aligning to the Strategy
Another key lesson I’ve learned is the importance of alignment at every level of the organization. A strategy might be crystal clear at the executive level, but if it isn’t aligned with the foundational work and the goals of every team, execution can quickly break down. I’ve experienced situations where unclear communication has led to confusion, inefficiencies, and missed deadlines.
Clear communication is the technique to ensure that every department, every team, and every individual knows exactly how their goals align to support the broader strategy. This alignment helps create cohesion amongst the team working in the same direction, maximizing efforts and resources.
Regular Review and Adaptation
Strategy execution is not a one-and-done process. One of the most effective ways to stay the course is through regular check-ins and reviews. This practice allows you to identify potential roadblocks or changes in the external environment that might require adjustments. Flexibility in execution, based on ongoing feedback, is vital to staying relevant and adapting as conditions evolve.
The Wrap Up
What I’ve learned is that boosting strategy execution isn’t just about the strategy itself but about how well the communication, alignment, and adaptation processes are handled. By leveraging clear communication, everyone can make necessary adjustments to increase the chances of success. In 2025 I plan to leverage clear communication to ensure strategies at The BecomeMore Group will be executed effectively, leading to long-term success.